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Paula's Choice Skincare. Smart, Safe Skin Care Since 1995
At Paula’s Choice, we believe in smart, safe skin care that research proves is beneficial for skin. Our commitment to cruelty-free, research-based skin care products means our formulas do what they say—every single time. With thousands of ingredient analyses in our Skin Care Ingredient Dictionary & our extensive library of expert advice articles, we believe beauty (always) begins with truth.
Gentle & Effective for All Skin Types
Whatever your skin type, tone or concern, Paula’s Choice is for you. Every product is fragrance-free, non-irritating, and contains efficacious amounts of beneficial ingredients full of antioxidant & replenishing properties. Explore our gentle exfoliants, facial moisturizers & face serums to add to your skin care routine.
Expert Skin Care Education
The beauty industry is dominated by misinformation—Paula’s Choice cuts through the noise, explains the research & busts skin care myths to help you make educated skin care decisions.